Last week I dropped by Henri Bendel to check out the launch of GrandCentralBeauty’s (GCB) new S.M.A.R.T. Skin Perfecting Serum+Primer. GCB is a NYC based skincare brand that focuses on modernizing beauty treatments with products made from natural fruits, botanicals and wholesome complexes.

This Serum+Primer offers instant hydration, 24 hour moisturization and can be used with makeup applications as a primer or to set your beauty look. The Serum+Primer is free of parabens, sulfates, mineral oils, harsh scents and Petrochemicals. Those who have used it noticed a brighter and more even skin tone, diminished under eye dark circles & puffiness and the diminished appearance of fine lines.

GCB S.M.A.R.T. Skin Perfecting Serum+Primer launched officially on March 1st and is available at Henri Bendel New York, Fred Segal Santa Monica and on Birchbox. For more information visit www.grandcentralbeauty.com or follow them on Twitter @GrandCentBeauty

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