Tonight I was invited to the launch of a new lash extension bar in the heart of midtown. Located just off of Times Square, She Winks is a fun, adorably decorated salon that specializes in eyelash extensions. The eyelash extension craze hit NYC a few years ago and has stayed on the beauty radar ever since. I was psyched to check out the new space tonight.
If you’re unfamiliar with eyelash extensions, think of individual lashes that are meant to be semi-permanent. Unlike lash strips or individual lashes that are applied with regular lash glue that lasts for about 12 hours, these human hair lashes are applied with a special adhesive that can last for up to eight weeks. You can opt for an all out full dense glam approach or go for a more natural feel. Whichever lash density you prefer, the goal is to create a look that doesn’t need eye liner or mascara.
As co-founder Ramona Azcona mentioned, lash extensions make it so that all a lady needs is lip gloss to be ready to face the day! And I must say, eyelash extensions are a great way to enhance your beauty for your big day. And since you don’t need mascara, there’s no fear of a makeup blunder when you shed tears over your vows!
One of the other benefits of attending tonight’s event was receiving a gift certificate for a complimentary full set of mink lashes. So, stay tuned as I’ll definitely be redeeming this gift certificate next month in time for my birthday!
For more info on She Winks, visit their website at www.shewinks.com or follow them on Twitter @SheWinksNYC
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