Last week was a pretty busy one for me! I spent the first half of the
week in Texas on business and then returned to New York just in time to
participate in a huge celebration. As many of you know, I’m a member of
the #ELFBeautySquad where they send me complimentary boxes of goodies
each month for me to #playbeautifully and post about on my social feeds.
So, it’s safe to say I’m a huge fan of ELF! If you weren’t aware, last
Thursday ELF Cosmetics debuted as a publicly traded company on the New
York Stock Exchange. And to celebrate, they invited a number of their
beauty squad members to spend 24 hours with them to ring in this
achievement (pun intended).

The event began with a check-in at the
new posh Beekman Hotel in Lower Manhattan to drop off our overnight
bags and freshen up before heading to Williamsburg where we spent the
night partying and mingling at the Wythe Hotel. Thursday was a super
early morning as we had to be up and ready to leave the Beekman at
7:45AM to head over to the New York Stock Exchange. After a brief
history lesson on the NYSE (established 1792) and the building – which
still features the gilt architecture from the original structure, we
were guided onto the trading floor which is actually far more civilized
than movies of years gone by liked to portray. We had a great time
watching the ELF CEO and creative director ring the bell and then
continued the afternoon with more fun!

After lunch we headed down
to the Battery Park area for helicopter rides! Now for those who don’t
know, I’m a nervous flier when it comes to large passenger jets – like
say Boeing 787s and Airbus A380s. So, hopping into a tiny helicopter
that could maximum seat 7 people (including the pilot) and where we were
required to give our true weight before we got on the helicopter
was definitely a little nerve racking! But I’m glad that I opted to go
because it was really beautiful to see the new World Trade Center from
the air and to get an aerial view of the Statue of Liberty, the harbor
and all the way up to Central Park South! Ironically, take off and
landing in a helicopter was far smoother than any regular flight I’ve ever taken (looking at you AA flight from LAX to Sydney >_<)!

Anywho…after
all of that adrenaline, we rounded the afternoon out with a stop into
ELF’s flagship store in Noho for a comped shopping spree. Now I go there
often because even though I do get tons of goodies from ELF on a
regular basis, I’m not opposed to buying products that I either use so
much that they need to be replaced or that maybe aren’t on ELF’s agenda
for promotion at the time. So, yes I did a bit of shopping and stocked
up on goodies.

Overall, although I was tired last week from
the traveling and events, I had a fab time! I got to meet a group of
lovely beauty influencers from the tri-state and across the US. I got to
experience a few firsts: 1st time to the NYSE and 1st time in a
helicopter. And of course, beauty enthusiast that I am, any time I can be around like-minded beauty mavens and lovers, it’s always a good time!

For more info on ELF cosmetics or where to buy if you don’t have an ELF boutique near you visit www.elfcosmetics.com or follow them on Instagram @elfcosmetics

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